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FOCUS QUESTION FOR THIS SECTION

  • How do businesses gather information on the marketplace and use that information to target customers for maximum profitability?

Entrepreneurship

Section 6: Target Markets

SECTION DESCRIPTION
In these lessons, students begin to gain a basic understanding of marketing by making the connection between advertising and the targeted customer.

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LESSON OBJECTIVES

  • Identify advertisement features and target markets.

  • Identify target market demographics such as age, race, gender, location, and income.

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LESSON OBJECTIVE

  • Explain why a company creates products for a certain market and continues to bring new products into the industry.

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LESSON OBJECTIVES

  • Interpret characteristics of an advertisement campaign that will appeal to a given target market.

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 LESSON OBJECTIVES

  • Analyze and evaluate advertising claims.

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LESSON OBJECTIVES

  • Analyze and evaluate advertising claims.

  • Create a website to appeal to a target market.

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